Car2go a Calgary Game Changer

Calgarians are loving Car2go, so much so our city has the second highest number of membership 80,000, not far behind Vancouver with 88,000 and if you factor in that Vancouver has 750 vehicles versus Calgary’s 550, we have the most members per vehicle in the entire system.  Both cities have comparable Home Area (the area of the city where you are allowed to park your vehicle for free), with Vancouver’s area being 120 square kilometers with 90 dedicated parking spaces, while Calgary’s area is 115 square kilometers and has only 75 dedicated parking spaces.

Calgary beats out cities like Toronto with only 43,000 members, Seattle, the U.S. leader at 67,000 members and Austin (Car2go headquarters) at 53,000 and Portland with 35,000 members.

Car2go beside the colourful ski fence in Altadore.

However, the number of memberships is perhaps not the best measurement of Car2go usage as a city could have lots of members, but they might not be very active.  I have to confess that I joined in the first few weeks that Car2go memberships were offered in Calgary and I have never used it.  A friend who joined with me has used it a few times. 

 

 

Car2go’s External Communications Manager, Dacyl Armendariz check for me and Calgary still ranks #2 and Vancouver #1 when it comes to “utilization rates (the amount of time the vehicles in the fleet in any given city are used by that membership).” 

Why do Calgarians love Car2go?

It doesn’t surprise me Calgarians have embraced Car2go given it offers free parking and our downtown has some of the highest parking rates in North America. In some ways Car2go is Calgary’s equivalent to a bike share program. The cars aren’t much bigger than a bike; they make way more sense in our winter climate and can operate with existing infrastructure. 

I counted 23 car2go cars one evening at the south end of River Park.  I am told one of the popular uses of car2go is to float down the rivers.

Harry Hiller, Sociology professor at the University of Calgary, thinks Calgary’s demographics makes it ideal city a car share program.  “We know that most of the migration to Calgary in the last 15 years has been young adults between 18-35.  Most of these people come on speculation wanting to try out the job market but without major resources.  In my view, this is the most important explanation for why Calgary ranks so high on the user rankings- and on a per capita basis, even surpasses Vancouver.  Vancouver has a high residential population downtown whereas Calgary's downtown residential population is still developing.  Yet, there are far more jobs downtown than there is living spaces downtown.  All of this supports car2go use.”

Line up of car2go on 50th Ave SW near River Park. 

Other reasons why young Calgarians might love Car2go:

Anyone wanting to find a car2go just has to type in an address on the app and up comes a map with the location of cars nearby. 

  1. The system is most effective with smart phones and young adults are most familiar with the usage of smart phones for many things. 
  2. Youth are more interested in experimentation than older adults and the small one time membership fee encourages younger people to experiment with the system. 
  3. You get some of the benefits of car ownership without the ongoing costs of gas, insurance, repairs and parking. (remember a parking stall in a new condo can cost $50,000).

Car2go confirmed that in fact the vast majority of Calgary members are 25 to 25 years old, but also indicated that they have members from 18 to some in their ‘90s.  I was also told that membership is almost 50/50 between males and females. 

Transit and Bike Lanes Factor

Another factor in Calgarians enthusiasm for Car2go could be that is our transit system to downtown (bus and LRT) is filled to capacity for commuters.  On weekday LRT “park and ride” lots are full making it difficult to use the LRT for short trips to downtown, SAIT or University of Calgary.  Bus service at non-peak times is infrequent on most routes making it less than ideal for short meetings or travelling at night.  In the winter, you have to wait outside to catch transit versus a quick walk to the nearest Car2go, which can check on your cell phone to make sure there is one nearby.

This image is from the car2go app that shows you where cars are in proximity to where you are located.  If you zoom in, you can get the exact street address for you waiting car. I chose this image as it best illustrated the concentration of vehicles in the greater downtown area. 

Another factor, might be that our transit system is very downtown centric, which means the 20% of Calgarians work downtown have good transit service, but those who don’t work downtown - 80% of Calgarians – have less than ideal transit service.

One might also argue while Calgary has arguably the best recreational bike paths in the world, it is lacking in functional bike lanes that allow for bike use for everyday activities including commuting to work, meeting up with friends for a meal or a coffee or to run an errand.

It is therefore not surprising that most popular destination for Calgary Car2go members by far is downtown, representing 20% of all trips. In March 2015, Calgary’s City Council received sufficient complaints about Car2go vehicles taking up too many of the downtown street parking spaces they decided to restrict their vehicles on any given downtown block to 25% of the parking spaces.

 

Other popular destinations are SAIT, University of Calgary, Mount Royal University, Chinook and Market Mall.  Recently, I counted 25+ cars parked at the River Park entrance in Altadore two beautiful spring evenings in a row, perhaps they should rename it Dog2go! 

Last Word

From Hiller’s perspective as an urban sociologist “the interesting question is whether Car2go encourages density and he says it does because it gives the urban resident a transportation option that fills in the gaps where public transportation does not go or where public transportation is less convenient.  The relationship between the two is symbiotic. 

Having access to a car when you need it but without paying for storage or insurance gives the high-density dweller a sense of freedom that they don't have when they depend totally on public transportation.”

There seems to be a nice symbiotic relationship developing between Car2go and creating attractive inner-city urban communities in Calgary. 

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Is Calgary too downtown centric?

Drivers, Cyclist & Pedestrians need to learn to share!