Spruce Meadows organizes, six world-leading FEI tournaments annually. Additionally, Spruce Meadows organizes and hosts 16 tournaments under the authority of Canada’s National Sports Organization (NSO), Equine Canada. Athletes from 60 nations have competed at Spruce Meadows since 1976, winning more than $112 million in corporately-sponsored prize money before over 10 million fans. The daily attendance record was set on the final day of the 2011 ‘Masters’ with 89,632 fans visiting the grounds.
Since Spruce Meadows opened in 1975, Canadian athletes have won 24 team or individual show jumping medals at FEI championships including the Olympic Games (3), the Pan American Games (15), World Cup Finals (4) and the World Equestrian Games (2). Much of Canada’s international success in the sport of show jumping is directly attributable to Spruce Meadows as a result of the international experience that Canadians gain at home against the best in the world.
More Than Just Show Jumping
Spruce Meadows hosts over 300 events annually in addition to the Federation sanctioned tournaments. Included amongst these: G8 Summit meetings, World Petroleum Congress, Joint Chiefs of Staff, NATO, Changing Fortunes Round Table, G20 Sherpas, Ministerial Summits, Government Caucus and Strategy, Corporate Sector Strategy Conferences & Forums (Automobile, Forestry, Energy, Petro Chemical, Agriculture, Fertilizer, Utility, Technology. Telecom, Transportation, Manufacturing, Retail).
Spruce Meadows’ international success, reputation, and recognition as one of Canada’s official institutional and sport SuperBrands (as is the Calgary Stampede) has, in large part, been achieved through its highly sophisticated and integrated professional media capabilities.
Each year Spruce Meadows issues over 400 individual media accreditations as well as agency and wire service accreditation to Reuters, CP, BBC World Service, Business News Network, IMG/TWI, Fox Sports, CBC, Post Media, Bell Globe Media, CNBC, NBC Sports, QMI, Bloomberg, Sun Media, Radio Canada, and CBC News World
Spruce Meadows Television produces and distributes 130 hours of Tournament, documentary and news production to 108 countries, with a viewing footprint of 2 billion - via the world wide web through the networks and distribution channels of CBC, Radio Canada, CTV, FSN, NBC, British Sky Broadcasting, BNN, Bloomberg, ESPN, EuroSport, CNBC, Fox Sports International, IMG, Rogers Broadcasting, cbcsports.ca and sprucemeadows.com.
Third party economic impact studies (Conference Board of Canada model) confirm Spruce Meadows as a major tourism destination, media entity, economic catalyst and employment centre, contributing in excess of $110 million annually to GNP in direct benefits with total benefits in excess of $300 million.
Spruce Meadows at a Glance
- 500 acres (120 acres Tournament Grounds)
- 20 buildings
- 10 permanent stables
- 2 indoor arenas
- 7 outdoor grass rings
- Community dog walk area
- 500,000 visitors annually
- Open 365 days of the year to everyone
- General Admission $5 with children under 12 and seniorsfree
While Stampede Park and Spruce Meadows have evolved over decades, if the proposed CalgaryNEXT plan happens the arena, stadium and fieldhouse will all have to come on stream at once. As such, it will require a significant upfront investment by the private individuals who have created the vision and government, rather than smaller investments over decades that helped foster Stampede Park and Spruce Meadows.
It will be interesting to see how much “skin-in-the-game” the Big Five Billionaires of the 21st century (Edwards, Libin, Markin, McCaig and Riddell) are ultimately prepared to spend to realize THEIR vision compared to the Big Four Millionaires of 20th century (Burns, Cross, Lane and McLean) or even the Big One (Southern).
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