Editor's Note: Earlier this week I participated in a twitter debate about the importance of striving for excellence in city building with two Councillors and several twitter followers. It all started when I questioned the need strive for excellence in "urban design" with projects like Paskapoo Slopes, when so much of master planning is subjective and changes over time. I became the lone wolf in the debate which went on for several hours.
Afterwards I started thinking about the book "Myth of Excellence" I had read several years ago and wondered if I could find my book report. Not only did I find the book report, but also my Calgary Herald column I wrote on the this very enlightening book, so I thought I'd post it for you to read and comment on.
Myth of Excellence (Calgary Herald)
In 2001, Fred Crawford and Ryan Mathews published “Myth of Excellence” that recommended businesses should not get caught up in the pursuit of excellence in all aspects of their business. Their research showed companies that pursue excellence at everything ended up not being “world-class” at anything. Their research recommended businesses focus on being excellent in one key management area, above average in one or two other areas and just average for others areas. It was their conclusion that it is a myth that you have to be excellent at everything to succeed!
What has this got to do with cities you ask? Personally, I think a lot. Too many cities are trying to be “world-class” or “best of class” in too many areas. Too often you hear politicians and special interest advocates say – we must have “world-class” architecture, parks, sports and recreation facilities, tourist attractions, airports, roads, transit, bike paths, libraries or recycling programs. Too often we are commissioning “Best Practices” studies which then leads to Best Practices Syndrome.
Today we seem obsessed with city ranking. Every week there seems to be a new ranking - which city is ranked highest for liveability or walkability, which is the most attractive to the creative class, families or retirees, which city is the most affordable or most expensive, which is the most wired or has the lowest taxes, which is most business friendly. These rankings are then used by politicians and advocates to lobby for more funding to improve their cities ranking. Note - Calgary often ranks very high in most world-wide city reports, but it is not usually at the top, except for being the world's cleanest city!
Rather than beating ourselves up because we don’t have the best recycling program, the best bike lanes, the best snow removal program or the best contemporary architecture. We should accept that these are not our priorities. Calgary can’t be all things to all people. As the book states, we only need to be average in most areas and excellent in one or two.
Let’s not fool ourselves, people live in Calgary because there are lots of jobs here, in particular private sector jobs, not because we have the best library, art gallery or bike paths. Yes there are nice to have but the key to Calgary’s past and future success will be our ability to foster an environment that will continue to attract business investment to Calgary. For example, Calgary doesn’t have the history, climate, geography or proximity to major markets to be a major year-round tourist city.
In many ways Calgary is still a frontier city, looking for pioneers who will come and invest in the development of our natural resources for profit. As such Calgary, must be focused on being a “Business First” community. Calgary must be excellent at Economic Development.
We also need to be above average in the area of City Planning. A rapidly growing boom/bust city like Calgary must have a robust planning department able to meet the needs of a very diverse and discerning population. Planning that is decisive, that can conduct the analysis and consultation to make good decisions quickly re: suburban planned communities, new urban villages, urban renewal programs, business parks, downtown office developments, road and transit planning. All these things must happen at the same time in a complex and coordinated manner that will enhance the quality of life for Calgarians.