Truman Homes has been so busy building condos in Calgary over the past 10 years that Bruce McKenzie, VP Business Development at NORR Architecture who were designing most of their condo buildings introduced Truman President George Trutina to Calgary’s S2 Architecture to help carry the load. Introducing a client to a competitor NEVER happens in the architectural world – well almost never!
Trutina is the classic Calgary entrepreneur story. He immigrated to Toronto from Croatia in 1971 with no money and limited education, where he learned the building trade through hand-on experiences. Then he hears about a frontier city called Calgary with its“can-do” attitude and the Calgary Stampede and decides to move to there in the middle of the ‘70s boom where he starts building estate homes in Chestemere and never looks back.
Truman is building everywhere
Over the past 30 years, Truman Homes has evolved from an estate homebuilder to a suburban condo builder to an established community infill condo builder. Today, he has projects in various stages of development in several suburban communities - Aspen Woods, West Springs, Springbank Hill, Mahogany, Skyview, Savana and Cornerstone as well as several established communities - West Hillhurst, Beltline, Hillhurst-Sunnyside, Brentwood, Killarney, Shaganappi, Westbrook and University District.
Despite the growth, Truman Homes is still very much a family business with George and his four sons taking a hands-on approach to the design and construction of each building.
They are just as comfortable in works boots as in a shirt and tie.
I first became aware of Truman Homes when they announced the opening of the “EngagementHub” on the 700 block of 85th Avenue SW for their 96-acre all-condo West District master planned community (for some context, East Village is 113 acres) in summer 2014. This 2,000 square foot building that looked like a hip café, was in fact a purpose-built building to engage the neighbours in discussion about Trutina’s plans to develop an urban living community in the middle of Calgary’s newest millionaire communities on the west side.
I had never before - nor since - seen this kind of commitment to community engagement from a developer.
Then Trutina rescued the Kensington Legion site redevelopment after failed attempts by two developers to make the numbers work. His two building (a four-storey office and eight-storey condo with retail along the street) was definitely ambitious. Some might say visionary; others may say crazy. But the Truman team developed a comprehensive engagement program that included several open house weekends at the Legion as well as a bulletin board on the street where anyone could see the plans and comment. While everyone didn’t embrace the project, enough did and it was eventually approved.
A day later, site preparation began. Trutina is a man of action.
“The City of Calgary has lots of good policies; you just need to analyze them and develop strategies to capitalize on them,” says Trutina. The Legion is a great example as it fits perfectly with the City of Calgary’s “Main Street” program, announced in December 2014.
Today, Truman’s Kensington Legion project is the poster child for the program aimed at creating an old fashion shopping street in several of Calgary’s established communities.
Trutina is a passionate guy. When talking about his projects, he will often quip, “it is not just about the numbers, you have to be happy in your chest.” He is also a stickler for detail with comments like “the project is not complete if you don’t shine your shoes.” Trutina takes great pride in his projects which he feels “stand out” wherever they are built.
What’s next for Truman Homes? If I had to guess, they will become Calgary’s premier mid-rise (under 12-stories) condo builder in Calgary. It was not surprising Truman was chosen as one of the first two developers to build in the first phase of the mega University District project along with Calgary’s Brookfield Residential (North America’s largest residential developer).
Note: An edited version of this blog was commissioned for the August issue of Condo Living Magazine.