Why Amazon might pick Calgary for HQ2?

Amazon created a feeding frenzy when it announcement plans to open a second North American headquarters that would result in 50,000 new jobs and $5 billion in capital expenditures for the chosen city. Politicians, economic development CEOs and planners were busy tweeting out why their city should be the winner in the Amazon HQ2 Sweepstakes.   

Calgary's West Village approved redevelopment plan would fit perfectly with Amazon's plans for a second headquarters. The proposed Riverfront Promenade along the Bow River would become a vibrant 18/7 urban playground.

Calgary's West Village approved redevelopment plan would fit perfectly with Amazon's plans for a second headquarters. The proposed Riverfront Promenade along the Bow River would become a vibrant 18/7 urban playground.

West Village aka Amazon Village is the land between the Bow River and CPR railway tracks from Crowchild Trail to Mewata Armouries. Most of the land is owned by the city, which would allow them to negotiate a deal.   While it would be ideal if Amazon HQ2 could just take up the 10 million square feet of existing office space in downtown Calgary many of those buildings would be difficult to retro-fit for Amazon's needs. 

West Village aka Amazon Village is the land between the Bow River and CPR railway tracks from Crowchild Trail to Mewata Armouries. Most of the land is owned by the city, which would allow them to negotiate a deal.  

While it would be ideal if Amazon HQ2 could just take up the 10 million square feet of existing office space in downtown Calgary many of those buildings would be difficult to retro-fit for Amazon's needs. 

If Amazon chose West Village for HQ2 their employees could body surf in the Bow River at lunch and after work.

If Amazon chose West Village for HQ2 their employees could body surf in the Bow River at lunch and after work.

Can't Imagine A Better Place

Calgary mayor Nenshi was among them. He noted we have been selling our city to some of the biggest brands in the world for decades.  "Non-disclosure agreements prevent me from saying too much on specific files we've been working on," Nenshi added, "But I can tell you that we're very familiar with this particular pitch and were not surprised by Amazon bringing this forward now. Looking at the criteria Amazon has put forward, he couldn't imagine a place that meets their needs better than Calgary.”

Calgary Economic Development President and CEO, Mary Moran, quickly confirmed Calgary would be making a strong pitch to Amazon.  "The value proposition that we offer aligns with what Amazon is looking for. This is an innovative city with a highly educated and globally connected workforce, we have affordable available real estate, low-cost of doing business, exceptional transportation links and quality of life for their employees,” said Moran.

The West Village plan calls for several plaza and pedestrian oriented streets. 

The West Village plan calls for several plaza and pedestrian oriented streets. 

The West Village plan envisions mid and high-rise buildings with a mix of uses to create street vitality daytime and evenings, weekdays and weekends.

The West Village plan envisions mid and high-rise buildings with a mix of uses to create street vitality daytime and evenings, weekdays and weekends.

Calgarians of all ages love to test their strength and agility wherever and whenever they can.  This just happens to be under the LRT bridge linking downtown to Kensington Village. 

Calgarians of all ages love to test their strength and agility wherever and whenever they can.  This just happens to be under the LRT bridge linking downtown to Kensington Village. 

Top Picks

The New York Times went so far as to pick the perfect city for Amazon HQ2. From 25 cities, they short-listed Portland, Denver, Washington and Boston areas, then. picked Denver as the winner.

Link: Dear Amazon, We Picked Your New Headquarters for you

Brookings Institute picked Charlotte N.C., Bloomberg thought Boston was the best choice and Creative class guru Richard Florida is betting on Washington, D.C.

The only city in Canada that got any real attention in the scramble to predict a winner in the Amazon HQ2 Sweepstakes was Toronto.  Then Jens Von Bergmann posted “Amazon – The Canadian Data” on twitter, looking at Amazon’s HQ2 requirements and Canadian cities and guess who came out on top – Calgary.  

Link: Amazon- The Canadian Data.

Calgary's downtown has one of North America's largest collection of corporate headquarters (oil&gas, financial, accounting and law firms) located in over 42 million square feet of office space. 

Calgary's downtown has one of North America's largest collection of corporate headquarters (oil&gas, financial, accounting and law firms) located in over 42 million square feet of office space. 

Downtown's Stephen Avenue Walk takes on a festival atmosphere at lunch when 20,000+ workers pour out of the offices along the Walk. Stephen Avenue is a National Historic District.

Downtown's Stephen Avenue Walk takes on a festival atmosphere at lunch when 20,000+ workers pour out of the offices along the Walk. Stephen Avenue is a National Historic District.

Calgary’s Pitch

After reviewing Amazon’s Request for Proposals (RFP), here are my thoughts on why Calgary would be a good fit for Amazon HQ2.  I will not address all of the technical issues and of course I can’t comment on what incentives our municipal, provincial or federal government might be able to give, which will be huge factor in their decision. 

Rather, I will focus on three key areas identified in the RFP as important factors in Amazon’s decision: Thinking Big, Urban Living and Unique Culture.

Calgary's bike culture dates back to 1869.  

Calgary's bike culture dates back to 1869.  

Calgary's higher education goes back over 100 years at SAIT where the past meets the future.

Calgary's higher education goes back over 100 years at SAIT where the past meets the future.

Thinking Big

Calgary was an early adopter (1981) of LRT as a core element of its city-wide transit system, long before Seattle, Denver or any American city for that matter.  Today Calgary has the highest per capita LRT ridership in North America and with the development of the Green Line (46 kilometers, 28 stations, serving 27 communities) it will also have one of longest. In addition, Calgary is currently constructing two BRT routes as part of its ambitious rapid transit vision.  And, if that isn’t enough, in 2001, our LRT became the first wind-powered public transit system in North America.

Calgary has an ambitious transit vision.

Calgary has an ambitious transit vision.

Downtown's 7th Avenue Transit Corridor is the hub for Calgary's transit system. 

Downtown's 7th Avenue Transit Corridor is the hub for Calgary's transit system. 

Calgary is also the cleanest city in the world as a result of our commitment to state-of-the-art water treatment plants.  According to the Mercer Global Financial list, Calgary has been the world’s cleanest city in the world for several years now based on:  availability and drinkability of water, waste removal, quality of sewage system, air quality and traffic congestion.  

Calgary is on the path to becoming a premier green energy hub in North America, according to a Delphi Group’s study of the Calgary Region’s Green Energy Economy. The research showed in 2015, Calgary’s green energy economy was responsible for generating $3.63 billion in gross output, $1.78 billion in gross domestic product, and approximately 15,470 jobs. (Calgary Economic Development website)

Calgary, the largest logistic hub in Western Canada and one of the largest inland ports in North America, fits perfectly with Amazon’s operations. 

Link: Calgary: An Inland Port

Calgary also thinks big when it comes to parks and pathways.  We have over 5,200 parks, including two of the largest urban parks in the world – Fish Creek (13.5 sq. km) and Nose Hill (11 sq. km).  Calgary has 150 public off-leash areas across the city. Our three City Centre island parks (Prince’s, St. Patrick’s and St. George’s) in the middle of the Bow River are spectacular urban oasis. And don’t forget our easy access Banff National Park and Kananaskis Provincial Park.

Calgary's 138 km Rotary/Mattamy Greenway circles the city. And yes we are working on the completion of a ring road around the city also.

Calgary's 138 km Rotary/Mattamy Greenway circles the city. And yes we are working on the completion of a ring road around the city also.

In addition to our City Centre bike lanes (something asked for in the RFP) we also have over 1,000 km of pathways city-wide including the new 138 km Rotary/Mattamy Greenway that encircles the city connecting over 400,000 Calgarians. Calgary is a cyclist’s paradise for commuters and recreational cyclists.

Calgarians of all ages love to cycle.

Calgarians of all ages love to cycle.

Bow Cycle is one of the largest bike shops in the world. It sponsors the annual Tour de Bowness race. 

Bow Cycle is one of the largest bike shops in the world. It sponsors the annual Tour de Bowness race. 

Young & Active

As well, Calgary is currently building four mega recreation facilities (to the tune of almost half a billion dollars) – Rocky Ridge, Seton, Great Plains and Quarry Park.

The iconic Repsol Sports Center (formerly the Talisman Centre) with its iconic Teflon-coated semi-transparent fibreglass dinosaur-like roof is the second most used recreation facility in North America attracting over 1.8 million visitors annually.  It opened in 1983 and was the catalyst for creating mega, multi-use recreation centers across the city.

The Crescent Heights stairs are a popular spot for Calgarians to challenge their fitness levels.  With 167 steps divided into 11 flights, most people find once is enough. But there is fun challenge on the internet, based on 10 laps starting at the bottom and finishing at the top. Under 17 minutes = olympian, 17 – 20 minutes = professional, top amateur, 20 – 24 minutes = very athletic.

The Crescent Heights stairs are a popular spot for Calgarians to challenge their fitness levels.  With 167 steps divided into 11 flights, most people find once is enough. But there is fun challenge on the internet, based on 10 laps starting at the bottom and finishing at the top. Under 17 minutes = olympian, 17 – 20 minutes = professional, top amateur, 20 – 24 minutes = very athletic.

There is a walk or run in Calgary almost every weekend for charity.

There is a walk or run in Calgary almost every weekend for charity.

Yes we love our hockey.

Yes we love our hockey.

Calgarians also love their rivers - Bow and Elbow.  This scene is repeated 25+ times along the two rivers from May to September. 

Calgarians also love their rivers - Bow and Elbow.  This scene is repeated 25+ times along the two rivers from May to September. 

Urban Living

Having visited Seattle, Denver, Portland and Austin recently, none of those cities can match Calgary’s amazing infill housing development occurring in our City Centre and inner-city communities.  Tour any community within 10 km of Calgary’s downtown and you will find old homes being torn down and new family homes being built in their place on almost every block.  You will also find dozens of multi-family buildings being built at strategic locations.

And, Calgary currently has seven mega new urban villages in various stages of construction in our inner city – Bridges, Currie, East Village, Eau Claire, Stadium, University District and University City/Brentwood.

In addition, Inglewood was chosen as “Canada’s Greatest Neighbourhood” by the Canadian Institute of Planners and Kensington was short-listed in 2014 (both communities have improved since then).

Add in the Beltline (the hipster capital of North America), Chinatown, Erlton, Mission, Ramsay and Sunalta and Calgary offers some of the most diverse and affordable urban living options in North America - from penthouses to micro-condos, from single-family infills to mansions, from transit-oriented living (N3 condo in East Village has no parking) to walking and cycling-oriented living.  

All at affordable prices compared to most major North American cities.

Link: NoBow: Jane Jacobs could live here

Link: Beltline: Hipster/GABSTER Capital of North America

Impromptu couples dancing in Tomkins Park in RED (Retail, Entertainment District). 

Impromptu couples dancing in Tomkins Park in RED (Retail, Entertainment District). 

Calgary has a very strong independent coffee/cafe culture that dates back to the '70s.

Calgary has a very strong independent coffee/cafe culture that dates back to the '70s.

17th Avenue aka The Red Mile is a popular people watching and dining and beer drinking hot spot.

17th Avenue aka The Red Mile is a popular people watching and dining and beer drinking hot spot.

Kensington Village has a vibrant street culture as the Alberta College of Art & Design and Southern Alberta Institute of Technology are nearby.  It is full of cafes, shops, restaurants and an arthouse movie theatre. There is even a cat cafe.

Kensington Village has a vibrant street culture as the Alberta College of Art & Design and Southern Alberta Institute of Technology are nearby.  It is full of cafes, shops, restaurants and an arthouse movie theatre. There is even a cat cafe.

The Bow River pathway on the edge of downtown is a popular spot for walking, cycling and running weekdays and weekends.

The Bow River pathway on the edge of downtown is a popular spot for walking, cycling and running weekdays and weekends.

Penthouse living....

Penthouse living....

You can find new condos on almost every other block in Calgary's Beltline community. It is Calgary's most dense and diverse community with 22,000+ residents.

You can find new condos on almost every other block in Calgary's Beltline community. It is Calgary's most dense and diverse community with 22,000+ residents.

East Village is a new master planned urban village  on the east side of downtown, when completed in 2027 it will be home to 12,000+ residents. Calgary already has over 70,000 people living in its City Centre. 

East Village is a new master planned urban village  on the east side of downtown, when completed in 2027 it will be home to 12,000+ residents. Calgary already has over 70,000 people living in its City Centre. 

Calgary boast one of the most diverse inner city living options of any major city in North America, from mansions to cottages, from high-rises to mid-rises, from duplexes to row homes. There is new construction on almost every other block within 10 km of downtown Calgary. 

Calgary boast one of the most diverse inner city living options of any major city in North America, from mansions to cottages, from high-rises to mid-rises, from duplexes to row homes. There is new construction on almost every other block within 10 km of downtown Calgary. 

Unique Culture

Calgary is home to one of North America’s most unique annual festivals – Beakerhead. It is a smash up of science, engineering, technology, innovation, art and culture that takes place at multiple sites across the city. In 2017, there are 14 sites that area expected to attract over 125,000 participants over five days.   It is exactly the kind of funky, futuristic, techy stuff Amazon loves.

The Calgary Comic and Entertainment Expo is Canada’s second largest comic-com event attracting over 100,000 visitors.  Theatre Sports, the precursor to the current improve theatre craze was invented in Calgary, at the University of Calgary in 1977.

Calgary is quickly becoming a major music city with the opening of the National Music Centre.  We also have several major music festivals including Calgary International Folk Festival, Sled Island and the Performing Arts Festival (4,000 entries, 12,000 participants, makes one of the largest amateur competition music festivals in North America). The Honens Piano Competition is one of the world’s most prestigious events of its kind in the world. Cowtown Opera Company takes their satirical performances to the streets and shopping malls of the city.

Calgary’s High Performance Rodeo has been showcasing the best in contemporary international performance every January since 1986.  In 2017, it featured 28 shows over 32 days with 150 performances by 200 artists from around the world. Calgary’s Lunchbox Theatre is North America’s longest running lunchtime theatre company.

Calgary’s unique culture also includes an amazing diversity of recreational opportunities from speed skating to show jumping. Spruce Meadows is one of the best equestrian centres in the world and Shaw Millennium Park has one of the largest public skate parks in North America.  Canada Olympic Park offers unique recreational experiences - downhill skiing, zip line, mountain biking, luge and bobsled.  Calgary’s Olympic Oval has the fastest speeedskating ice in the world. In the winter Calgary boasts over 100 outdoor community skating rinks.

Beakerhead festival celebrates the connections between art, science and engineer every September. 

Beakerhead festival celebrates the connections between art, science and engineer every September. 

Prince's Island's signature event is the Calgary International Folk Festival.

Prince's Island's signature event is the Calgary International Folk Festival.

There are festivals and special outdoor events every weekend in the City Centre.

There are festivals and special outdoor events every weekend in the City Centre.

Canada: A Safe Haven?  

When Amazon announced they were looking to set up a second headquarters, they indicated that it could be anywhere in North America.  While most crystal ball gazers are assuming they will choose an American city, given the current political and social upheaval in the USA, Canada could well be a safe haven for Amazon.

Calgary is probably the most American friendly city in Canada.  We have a strong entrepreneurial, business-oriented, future thinking culture, while at the same time having a strong community spirit.  In 2016, Calgarians donated $55 million to United Way, the highest per capita United Way contribution in North America. 

West Village aka Amazon Village

West Village has parks at both ends along with beautiful Bow River waterfront linear park. Millennium Park has one of the world's largest public skateboard parks in the world, which would be very appealing to Amazon employees. It is also home to many festivals.

West Village has parks at both ends along with beautiful Bow River waterfront linear park. Millennium Park has one of the world's largest public skateboard parks in the world, which would be very appealing to Amazon employees. It is also home to many festivals.

The West Village Master Plan calls for four major landmark artworks, several urban plazas as well as open space and natural areas, making it ideal for the Amazon HQ2 campus.

The West Village Master Plan calls for four major landmark artworks, several urban plazas as well as open space and natural areas, making it ideal for the Amazon HQ2 campus.

The West Village Master Plan has a campus feel to it that would be ideal for Amazon HQ2. It would be easy to phase in the development based on the existing area redevelopment plan.

The West Village Master Plan has a campus feel to it that would be ideal for Amazon HQ2. It would be easy to phase in the development based on the existing area redevelopment plan.

Amazon's plan is to duplicate their downtown Seattle HQ over time in another city.

Amazon's plan is to duplicate their downtown Seattle HQ over time in another city.

Last Word

In many ways, Calgary has retained all that is good about the pioneer culture that created our city just over 100 years ago.  While Calgary is a long shot to win the Amazon HQ2 headquarters, everyone loves an underdog. 

FYI: Calgary may have a little insider help. James Gosling, a Calgarian and University of Calgary grad, who invented the Java computer language found on 97 per cent of enterprise computer systems and virtual-machine systems, joined Amazon in May 2017.

Link: Amazon Request For Proposals

And yes Calgary has an observation tower - ours is just a bit taller and yours a bit older. We could be sister cities. 

And yes Calgary has an observation tower - ours is just a bit taller and yours a bit older. We could be sister cities.