Calgary: What's our colour...drink...animal..car...movie character?

Recently, I was invited to a focus group by Tourism Calgary, so they could pick my brain (along with another 15+ Calgarians) about Calgary’s identity and brand.  Always game to be a guinea pig (that’s how I met my wife…another story), so I quickly said, “YES!”

  Do Calgarians live in a bubble? 

Do Calgarians live in a bubble? 

Same Stories?

I was intrigued by one of the introductory remarks – “this not going to be about picking a new logo or new moniker, but more an open discussion about Calgary’s identity and unique sense of place.” Interesting.

One of the take-away ideas from the facilitator’s introduction was that almost every city around the world is telling the same stories to tourists - how great their festivals are, bragging about their new museums, parks and plazas and boasting about their culinary culture and craft beers. 

A related key message was - what cities are not doing is understanding and/or communicating what makes them different, unique or special.  Note: Something I hope I am trying to do with my blogs from Calgary or other places I visit, I am always looking for something unique.

We then were divided into three groups of about 6 people each for some group exercises.  Here are two that I found both interesting and strange at the same time.

  Calgarians young and old love to play "dress up."

Calgarians young and old love to play "dress up."

  Calgarians are colourful.

Calgarians are colourful.

First Exercise:

Answer this question: What would the world miss if Calgary didn’t exist? 

Yikes…my immediate thought was “nothing.”  In fact I would hazard a guess 80% of the world probably doesn’t even know Calgary exists and if they do, they know very little about us.  An obvious answer is “energy” but in reality that doesn’t come from Calgary.  Then there is the Stampede, but not sure the world would really miss it if it didn’t happen, anymore than the world would miss Carnival, Marda Gras or Oktoberfest.  I don’t think the world would miss our museums, public art, restaurants, shopping or fishing on the Bow River either.

Our group didn’t come up with anything and neither did the other groups. I am not sure how productive this question was. Love to hear from readers if there is something they can think of.

  We love our public art? 

We love our public art? 

  Calgary: Where deals are done on a handshake!

Calgary: Where deals are done on a handshake!

 Calgary is made up of 200+ communities each with its own community centre, park, playground and most have an outdoor community hockey rink. 

Calgary is made up of 200+ communities each with its own community centre, park, playground and most have an outdoor community hockey rink. 

 Calgary has some amazing festivals, but would the world miss any of them if they didn't happen?

Calgary has some amazing festivals, but would the world miss any of them if they didn't happen?

Next Exercise

What _________ (fill in the blank with the following words - colour, drink, animal, car, movie character) would best describe your city? Again, interesting but wondered what possible insights this might reveal.

What’s OUR colour?

Two of the groups chose blue. One group picked Sky Blue to reflect the warm blue skies Calgarians enjoy every month of the year.  One person pointed out that even when is -30 degrees C in the winter, our bright blue sky, makes it seems warmer.  Try telling that to someone from Vancouver or Southern Ontario.  I pointed out that because of our clean blue skies, our downtown skyline and the mountain vistas are much more vivid than in other cities I have visited.  I remember once reading a letter-to-the-editor from an overseas visitor gobsmacked by the quality of light in Calgary, describing it as “celestial.”

The second “blue” group picked Twilight Blue, pointing out that as the sun sets in Calgary, the light becomes quite magical.  Ah yes, I miss those golden sunsets on Bankers Hall that we used to have before the rise of Eighth Avenue Place.

The third group picked red, the colour associated with all our sports teams, the Calgary Tower (20th century icon) and Peace Bridge (21st century icon).  Nobody said it, but I am sure a few thought it - many Canadians also think of Calgary as a haven for “rednecks.”

132B060E-DCC5-4D89-98F3-DB5DB7E8C634.JPG
  Calgary is a city of hope, where dreams take flight!

Calgary is a city of hope, where dreams take flight!

  Calgary's best public art are the surrealistic architectural reflections off of our shiny skyscrapers. 

Calgary's best public art are the surrealistic architectural reflections off of our shiny skyscrapers. 

  Yes we love red.

Yes we love red.

 In fact we love lots of colours!

In fact we love lots of colours!

What’s OUR drink?

Two of the groups picked “beer” which seems a bit cliché as every city in North America has been infected by the craft beer craze.  See above comment on take-away ideas i.e. “all cities tell the same stories.”

Our group picked beer originally, then talked about the Caesar, (invented in Calgary) and finally settled on Vodka. The rationale - you can drink it straight or mix it with anything.  We all immediately grabbed onto the notion that while Calgary is very clean and white, we are Canada’s third most ethnically diverse City, and an interesting mix of Canadians from East Coast, West Coast, Central Canada and the Prairies.

As I like to say, “Calgary is the most Canadian city in Canada as we are a mix of Canadians who hail from all regions of our country.”

  Calgarians love their beer...

Calgarians love their beer...

  Calgary has long history of craft brewing.

Calgary has long history of craft brewing.

  We also love a glass or two of vino, even if we can't grow it here.

We also love a glass or two of vino, even if we can't grow it here.

What’s is OUR animal?

I quickly picked Magpie. Beautiful and exotic upon your first glance, they become very loud and brash the more you see it. As well, magpies are considered to be one of the most intelligent animals in the world; as well they are intensely social with a strong sense of community.  I thought this described Calgary to a T.

Overruled, our group ultimately chose “dog,” for it’s friendliness and loyalty, which we all felt were Calgary qualities.  One person was even specific, suggesting a herding dog (border collie), as we love to work hard.  I have often said that Calgary is the place where Canadians come to “work hard and get ahead.”   Someone also pointed out we have some of the best dog parks in the world.  Point well taken.

The group sitting right behind me actually did pick the Magpie – I think they overheard my pitch and bought it. 

The third group picked Bison. Though, originally picking the horse, one person in the group pointed out that in a storm, horses run away while bisons charge into the storm, which is what Calgarians do when faced with a challenge.  That received applause from the entire room. 

  River Park on a winter day is busy with walkers of all shapes and sizes. 

River Park on a winter day is busy with walkers of all shapes and sizes. 

  Calgarians love to horse-around on Stephen Avenue. 

Calgarians love to horse-around on Stephen Avenue. 

Screen Shot 2017-08-21 at 9.02.31 AM.png

What is OUR car?

This is a great question for Calgary as our city has one of the highest levels of car ownership in the world.  One group chose the SUV, an obvious choice given Calgary’s demographics are dominated by families.  A hybrid between a sports car and a sedan, it is a good metaphor for our city that combines fast living with family life.

Our group unanimously chose the Ford 150. It is a well known Calgary is the pickup capital of Canada. One members pointed out he knows a billionaire in Calgary who drives a Ford 150.  It nicely references our rural roots, our connection with the land and our strong work ethic. 

Being the contrarian (surprise, surprise) I suggested the Car2Go smart cars as Calgary has one of the highest Car2Go memberships, pointing our it references Calgary’s growing “sharing culture” as well as our aspiration to be a “smart city.”

As luck would have it, the group behind me did choose Car2Go – I do think I was in the wrong group!

  I went to a Ford dealership in Calgary to get a photo and found an entire row of Ford 150 trucks, must have been 50+ including several blue ones. 

I went to a Ford dealership in Calgary to get a photo and found an entire row of Ford 150 trucks, must have been 50+ including several blue ones. 

  How many Car2Go can you count?  I believe all of them were taking their dog to River Park, one of Calgary's best dog parks. 

How many Car2Go can you count?  I believe all of them were taking their dog to River Park, one of Calgary's best dog parks. 

What’s OUR movie character?

Two groups chose Woody from “Toy Story.”  This was too obvious as Woody dresses up like a cowboy but isn’t really a cowboy; how perfect is that.  But the references go much deeper - Woody is Andy’s favourite toy and the leader of all of his toys, but his status as the favourite is challenged.  Indeed, for much of the late 20th and early 21st century, Calgary had to fight to be recognized as one of Canada’s leading economic engines, a budding urban playground and the favourite city for Canadians to move to. 

The other group chose R2D2, however I can’t recall what their rationale was. Perhaps it reflects our position as a high tech, future-oriented city or our love of cosplay.

Screen Shot 2017-08-21 at 8.45.38 AM.png
  Stampede Park sculpture welcomes everyone to the grounds. 

Stampede Park sculpture welcomes everyone to the grounds. 

  Kinda like R2D2....

Kinda like R2D2....

Viral Video?

Upon reflection, I wonder if Tourism Calgary was soliciting ideas for a fun viral tourist video about Calgary. 

  Tacky cowboy icon on the Red Mile is too much fun.

Tacky cowboy icon on the Red Mile is too much fun.

I can see it now. It will have a couple of redneck cowboys in a blue Ford 150 with their border collie in the back, while two cowgirls hop into a Car2Go and suburban family all in Star Wars attire (one as R2D2) jump into their red SUV while a murder of magpies play in the trees.

The redneck cowboys head to the Red Mile’s Trolley Five (via Memorial Drive so they can pass by the red Peace Bridge (with hundreds of walkers and cyclists and then up Centre Street for a shot of the red-topped Calgary Tower) for a vodka martini with a Beltline lager chaser and a bison burger on a lively patio while their loyal dog (a blue heeler) waits on the sidewalk being admired by a parade of pedestrians (beside him, a blue bowl labelled “fresh Bow River water.”)

  Dancing at Calgary's International Folk Festival is mandatory. 

Dancing at Calgary's International Folk Festival is mandatory. 

Meanwhile, the blue jeaned-attired cowgirls head to Inglewood (passing by the bison at Fort Calgary), to do some shopping and checking out the new exhibition at the Esker Foundation before meeting up with friends for dancing at the Saturday blues jam at the Blues Can hosted by Tim Williams (winner of the International Blues Competition in 2014).  

The Star Wars family heads to the nearest LRT Park & Ride in their red SUV (with a shot of some public art along the way), then hop on Little Ralph’s Train (on which, to their surprise, a couple of young aspiring singer songwriters are jamming some tunes) to the Stampede Red LRT Station where they become part of tens of thousands of people enjoying the annual Calgary Expo (aka cosplay) with huge posters for Big Rock, Village and Wild Rose breweries in the background.

It ends with a shot of the magic blue twilight sky and setting sun on the Bow River full of rafters and paddlers with Downtown skyline glowing in the background and the byline: 

Imagine Being In Calgary!

  The Bow and Elbow Rivers become urban playgrounds in the summer. 

The Bow and Elbow Rivers become urban playgrounds in the summer. 

  Calgary's magical blue at twilight.

Calgary's magical blue at twilight.

 Welcome everyone to Calgary!

Welcome everyone to Calgary!

Last Word

I can't help but wonder if this exercise will be any more successful than those that generated the "Heart of the New West" or "Be Part of the Energy." I didn’t get to pitch my idea that Calgary’s moniker should be the:

“City of Parks & Pathways.”

Rationale: We have 5,200+ parks, including two of the largest urban parks in the world (Nose Hill and Fish Creek), two great festival parks (Prince’s Island and Stampede Park), a park-like zoo, great family parks, great dog parks (e.g. St. Patrick’s and Bowness), the world’s longest elevated indoor walkway (+15), 700+km of pathways city wide and new the 133km Greenway that encircles the city.  Need I say more?  OK - Banff National Park (many tourists already think of Calgary as the gateway to Banff), Kananaskis and Dinosaur Provincial Parks are a few just hours away. 

Who wouldn’t want to visit the City of Park & Pathways? Who wouldn’t want to move to the City of Parks & Pathways for a job?  Works for both tourism and economic development, don’t you think?

Do I have a seconder?

  Calgarians love their parks....

Calgarians love their parks....

Reader's Feedback

Vanessa Gagon, Tourism Calgary's Brand Manager writes:

I love how you weave photos of all the awesomeness in our city into your post! 

The response to this project has been really great, people are excited! Over the last few weeks we've conducted a residents survey (800 Calgarians - with approximately 200 from NW, NE, Central and South Calgary), 4 workshops (81 participants) and focus groups with community leaders (29 participants), that's 910 people who have been involved! Oh and we did a staff workshop so 930 people! Folks have been so gracious with their time and are eager to help in any way they can, confirms we live in the best city in Canada! :) 

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Colourful Calgary Stampede Postcards

Yahoooooo! Its Stampede time in Calgareeeeee!

These postcards have been curated to document the Calgary Stampede's sense of place and pageantry.  They are meant to show the Stampede is more than the rodeo, chuckwagons and pancake breakfasts. Rather it is a unique Calgary cultural statement that includes a multitude of music, dance, arts and crafts programming.  While the Stampede doesn't appeal to everyone, nor should it, it does appeal to people of all ages and backgrounds.

They are also curated to document Stampede Park is indeed a park with a river running around it and various pathways, green spaces and plazas.   Enjoy....

 The sky is the limit....

The sky is the limit....

  Not everybody at Stampede is doing the two-step. 

Not everybody at Stampede is doing the two-step. 

  Stampede Park is home to one of the best and most unique children's playgrounds in Canada. Link:    Stampede Park: Calgary's Best Children's Playground

Stampede Park is home to one of the best and most unique children's playgrounds in Canada. Link: Stampede Park: Calgary's Best Children's Playground

  You can never have enough stuffies. 

You can never have enough stuffies. 

  Wish you were here.....

Wish you were here.....

  Not everybody at Stampede wears a cowboy hat!

Not everybody at Stampede wears a cowboy hat!

  Fashion fun is everywhere at Stampede. 

Fashion fun is everywhere at Stampede. 

  You can get up close and personal with the animals.

You can get up close and personal with the animals.

  There is a rare history lesson in the parade of posters (100+) along the elevated concourse (+15) from the LRT Station to Saddledome. It is fun to look at how the Stampede has evolved over the years and the famous people who have performed.  Link:      Flaneuring Calgary's Stampede Poster Parade

There is a rare history lesson in the parade of posters (100+) along the elevated concourse (+15) from the LRT Station to Saddledome. It is fun to look at how the Stampede has evolved over the years and the famous people who have performed. Link: Flaneuring Calgary's Stampede Poster Parade

  Stampede Corral built in 1950 may not last until 2020 as the Stampede has plans to tear it down to make way for an expanded BMO Trade Show & Convention Centre.  Inside is a modest sport museum that is not to be missed.    Link:  Stampede Park: Art Gallery or Museum?

Stampede Corral built in 1950 may not last until 2020 as the Stampede has plans to tear it down to make way for an expanded BMO Trade Show & Convention Centre.  Inside is a modest sport museum that is not to be missed. Link: Stampede Park: Art Gallery or Museum?

  Calgary Canadians?????

Calgary Canadians?????

  The Calgary Stampede has a distinct sense of place, history and pageantry. 

The Calgary Stampede has a distinct sense of place, history and pageantry. 

  These symbols represent the Five Nations who signed Treaty 7 on 22 September 1877: Siksika (Blackfoot), Kainai (Blood), Piikani (Peigan), Stoney-Nakoda, and Tsuu T’ina (Sarcee).  Link:  Stampede's Iconic Entrance

These symbols represent the Five Nations who signed Treaty 7 on 22 September 1877: Siksika (Blackfoot), Kainai (Blood), Piikani (Peigan), Stoney-Nakoda, and Tsuu T’ina (Sarcee). Link: Stampede's Iconic Entrance

  Just one of the many murals that grace the walls of several Stampede Park buildings. (link: Calgary Stampede Public Art)

Just one of the many murals that grace the walls of several Stampede Park buildings. (link: Calgary Stampede Public Art)

  This is suppose to be fun right??????

This is suppose to be fun right??????

  Stampede foot fun...

Stampede foot fun...

  Does it get more colourful than this?

Does it get more colourful than this?

  Stampede still life...

Stampede still life...

  The judges gave this budding cowboy a 7.6

The judges gave this budding cowboy a 7.6

 Clean up! Clean up! Everybody clean up!

Clean up! Clean up! Everybody clean up!

  Stampede is more than just mini donuts...

Stampede is more than just mini donuts...

  I never miss getting my $2 milk & cookies.   

I never miss getting my $2 milk & cookies.  

  Pageantry preparation...

Pageantry preparation...

  Form meets function...

Form meets function...

  Contemporary western art showcase...

Contemporary western art showcase...

 While it may be crowded around the midway, there are quiet spots like this at the edge of the Stampede Park. 

While it may be crowded around the midway, there are quiet spots like this at the edge of the Stampede Park. 

  Yes Stampede Park is indeed a park at Stampede time.

Yes Stampede Park is indeed a park at Stampede time.

Last Word

I have taken thousands of photos while flaneuring Stampede Park over the past six years.  I pride myself in finding the strange, the absurd and the everyday as I wander streets, parks and festival sites around the world.  The Stampede is truly a one-of-a-kind community festival.  It combines an agricultural fair, with a music festival, contemporary art show, midway, musical grandstand show, rodeo and horse racing. 

For those of you who have attended the Stampede many times I hope this will give you different perspective on the "Greatest Outdoor Show On Earth" and for those who have never been, I hope it will motivate you to add it to your bucket list.

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Crazy Idea: New Arena In Victoria Park?

Let me see if I have this straight…most Calgarians would support the city getting involved in the construction of a new arena that will cost $500M (give or take a few million) as long as it doesn't increase their taxes! Sounds a bit crazy, but let’s keep an open mind. It would also seems that support is growing at the City for site in East Victoria Park just a block away from the Saddledome, but the neither the City or the Flames own - it belongs to the Calgary Stampede.  Sounds a bit crazy, but I am sure the Stampede would be willing co-operate if the terms were right.  But that isn't the only elephant in the room of the crazy new Calgary arena saga.  

Several Elephants In The Room

As the Calgary Stampede currently owns the land on which the proposed new arena is to be built, there has to be something in it for them.  They need City approval and funding for the expansion of the BMO centre. They have plans (feasibility, concept, costing and conceptual drawings done) and are ready to move on a mega expansion of the BMO Centre to the tune of $500M.  Plans include tearing down the 1950 Corral arena and expanding east to 4th St. SE. across the street from the proposed new arena site.  And they still have plans to convert Olympic Way into Stampede Trail with western-themed restaurants, bars, lounges and retail.  

It will be very interesting to see how negotiations with the Stampede play out.

  Proposed Stampede Trail would create a year-round pedestrian street based on Stampede theme.

Proposed Stampede Trail would create a year-round pedestrian street based on Stampede theme.

Downtown Convention Center’s Future?

So, what happens to the Calgary TELUS Convention Centre if BMO Centre is expanded as part of their vision to create a world-class meeting and events destination in Victoria Park? Can Calgary operate two convention facilities?  The City has a contract with Marriott Hotel to operate a convention centre at the current location until 2030. 

What other uses could be made of the downtown convention space? Expand the Glenbow?  Create a new Art Museum? Something else? What would those costs be?

What happens to the Saddledome?

What other uses could be made of it? Current wisdom is that Calgary couldn’t support two major arenas (Edmonton is struggling with what to do with its Rexall Place now they have Rogers Place.) Current thinking is to tear it down, perhaps not until after Calgary’s 2026 Olympic bid - if we do bid on and are awarded the Games.

  The current plan is to literally move the arena one block north, which will locate it between the current Stampede LRT and the new 4th Street SE LRT station as part of the Green Line.

The current plan is to literally move the arena one block north, which will locate it between the current Stampede LRT and the new 4th Street SE LRT station as part of the Green Line.

No Rush?

Mayor Nenshi believes we don’t need to rush the planning process. While, the 2026 Olympics is 9 years away, a new arena, BMO Centre, LRT station etc. could easily take six to eight years to negotiate funding, design, get approvals and build.  There might not be much time as some think.

Link: Calgarians Support Olympic Bid

Profits & Losses?

What will be the funding model for the arena? Should the City invest any money in the arena, as most of the reasons for building a new arena are to increase revenues from NHL games to make the Calgary Flames more profitable?  How does the City benefit from the increased profits of a new arena and protect itself from any losses?

 Link: Forbes: Calgary Flames Value Breakdown

Windfall Benefits?

The value of an NHL team will increase with a new arena and long-term lease. For example, the value of the Edmonton Oilers increased from $225M US in 2013 to $445M US in 2016 when the new arena opened.  Today, the Flames’ worth is estimated at $425M US but with a new arena and long-term lease, the value would increase significantly - maybe not as high at the $700M US of the Vancouver Canucks but certainly north of $500M US.  Shouldn’t the City somehow benefit from this windfall?

Link: Oiler's Increase Value With New Arena

No Cash Cow?

The Rivers Community Revitalization Levy District that was created for East Village revitalization includes Victoria Park and Stampede Park.  So far the City has upfronted $375 M to be paid back from new tax revenues generated by future private sector projects on land in East Village. Back in 2007, the boundaries were extended to include The Bow office tower, which would pay sufficient taxes over 20 years to pay off the debt even it no other developments happened in East Village. Is there another private sector cash cow for the redevelopment of East Victoria Park and Stampede Park? 

Herd of Elephants? 

A few other elephants include, should the Calgary Transit’s Bus Barns stay or do they become a development site?  How do we deal with the huge Enmax substation and vacant land along the CPR lands that create a significant barrier to linking East Victoria Park to East Village and downtown, which is critical to the success of any convention and events district. 

Wonder What Bob Holmes Thinks? 

Holmes was Planning Commissioner, Chair of the Calgary Planning Commission and member of the Olympic Committee in the ‘80s and was heavily involved in negotiating the deal to get the Saddledome built.  He has put together many mega projects including Calgary TELUS Convention Centre/Hyatt Hotel/Calgary Parking Authority project, Alberta Children’s Hospital and South Health Campus.

Holmes thinks “The City should have taken a leadership role in the determining the need for and location of a new arena from the beginning.  There should never have been the “propose and oppose” conflict that was forced on the Flames.”  He adds, “The City is responsible for proactively planning all types of land uses, special districts and public assembly facilities, not just residential, commercial and industrial, as they contribute to our quality of life.”

Holmes is optimistic the new collaborative approach to planning for East Victoria Park will be successful in developing a comprehensive and practical master plan that benefits all Calgarians. He likes the move away from the “silo planning” of the past with the Stampede Board planning Stampede Park, CMLC planning East Village and City planners focusing on the City Centre.

He feels strongly, “the revitalization of East Victoria Park is more than just a new arena and expanded BMO Center. It is about developing a range of compatible land uses, public and private.” In his mind, “one of the most important planning objectives for East Victoria Park and Stampede Park must be must to create better linkages south to downtown and west along 10th, 11th 12th and 17th Avenues. We need a major mixed-use project overtop of the CPR tracks, like Hudson Yards in New York City to connect with East Village and downtown.”

Holmes wonders if perhaps Remington Development Corporation could be convinced to dust off their 10+ year old plans for a major redevelopment of their lands on both sides of the CPR tracks just north of the arena site.

Let’s hope Holmes is right and we have assembled the right team of professionals who can create wins for Calgarians, Flames, Stampede and Victoria Park. 

Link: It is what happen around stadiums and arena that make them successful

Let’s Not Fool Our Selves

The master planning of East Victoria Park (EVP) to accommodate a new arena and expanded BMO Center is just as costly, complex, risky and messy as the West Village site. The big advantage in EVP over West Village is all the stakeholders are ready for the challenge.

Harry Hiller, urban sociologist at the University of Calgary thinks, “what is the most critical for everyday urban vitality of EVP is what get built around the arena and convention centre. You need a critical mass of residential, retail, restaurants and hotels, to create vibrant streets and public spaces, not just mega event centers.”

We must create a SHED (sports hospitality entertainment district) we can all be proud of not only when it is built, but as it evolves over the next 50 even 75 years.

  Maybe a new $500+M arena just a block away from the current arena isn't a crazy idea, but is sure one that we need to think about carefully.  Creating sustained urban vitality in East Victoria Park and Stampede Park is more than just building a new arena. 

Maybe a new $500+M arena just a block away from the current arena isn't a crazy idea, but is sure one that we need to think about carefully.  Creating sustained urban vitality in East Victoria Park and Stampede Park is more than just building a new arena. 

Last Word

Moving the arena two blocks may or may not be a crazy idea! And in defense of Nenshi, we shouldn’t rush this process.  We need to take our time and make sure we get this RIGHT.  

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Victoria Park's Time To Shine Again!

Given all the brouhaha over the past few weeks about the potential of East Victoria Park now being the site of the Calgary’s new arena (whoops, I should say event centre) I thought it would be interesting to look at the past and future of Victoria Park (i.e. the area from the Elbow River to 4th St SW and from 17th Ave SW to the CPR tracks including Stampede Park).

 Victoria Park is one of Calgary's oldest communities.  Link: Victoria Park Ruins

Victoria Park is one of Calgary's oldest communities.  Link: Victoria Park Ruins

History 101

Victoria Park is the one of Calgary’s oldest residential communities established as East Ward in the 1880s.  In 1889, the Agricultural Society of Calgary purchased 94 acres from the federal government, for their annual agricultural fair. They christened the community “Victoria Park” after Queen Victoria.

Between 1901 and 1911, Calgary’s population grew from 4,000 to 44,000 with 20% of that growth in Victoria Park.  From 1920 to 1940, many of the early Victoria Park residents, having made their fortunes moved out and their large homes were converted to short-term low income housing for temporary and migrant workers. 

Starting in the 1940s, the area became less residential and more light industrial and commercial as the CPR corridor became increasingly more freight-oriented. Increased car ownership also resulted in Calgarians being able to live further out from the City Centre.

Jump to 1968 when City Council approved the Stampede Park expansion to 14th Avenue which resulted in decreased property values, further depopulation and demolition of houses for surface parking. This continued until 1998 when all remaining property owners agreed to sell.

The Round Up Centre opened in 1981 and was expanded and rebranded the BMO Centre in 2007.   In 1983, the Saddledome opened replacing the Corral (opened in 1950) as he Calgary’s major arena and home the NHLs Calgary Flames. 

In 2003, the communities of Victoria Park and neighbouring Connaught were amalgamated and named the Beltline. Starting in 2005, new condo development commenced especially near the Stampede LRT Station and along 1st Street SW.  In 2006 City Council approved the Beltline Area Redevelopment Plan, a key tool in revitalization of all of the land south of the CPR railway tracks to 17th Avenue, from the Elbow River to 14th St. SW.

  Proposed site of new arena is just a block north of the existing Saddledome and just east of the BMO Centre.  To the east of the site is the Stampede's Youth Campus which is under construction. 

Proposed site of new arena is just a block north of the existing Saddledome and just east of the BMO Centre.  To the east of the site is the Stampede's Youth Campus which is under construction. 

East Victoria Park

I have always thought East Victoria Park (EVP) was all of the land east of Centre Street, logical as it bisects the community in half and there is a very different urban vibe east of Centre Street vs west.  Wrong.  Turns out there are seven character districts (see map) in Victoria Park as identified in the 151-page Victoria Park Density and Diversity Planning and Policy Guide published in 2013 (aka Everything you wanted to know about Victoria Park but were afraid to ask).

However, for the purposes of current Victoria Park master planning I am told EVP is all of the land east of 4th St SE to the Elbow River, from the 10th Avenue 10 to 14th Avenue SE.

SHED

The new arena/event center would be synergistic with the Stampede’s plans for a mega expansion of the nearby BMO Center into a multi-purpose event centre for trade shows, conventions and other events.

The proposed Green Line LRT will pass through EVP along 12th Avenue with a station at 4th St SE that will serve EVP, Stampede Park and East Village.  This new station would be specifically designed to accommodate the traffic of major events in the new arena and Stampede Park.

Together EVP and Stampede Park would become what, in the urban planning world, is called a SHED – Sports Hospitality Entertainment District.   Harry Hiller, urban sociologist at the University of Calgary warns, “In order for a SHED to work, it will need a mix of uses – including residential, retail and restaurants - to create a more pedestrian-friendly streetscape.”  

A new multi-purpose arena combined with an expanded BMO Centre would achieve the critical mass and diversity of events year-round to attract one or more hotels, as well as cafes, bistros, restaurants, pubs and bars has been the Stampede’s concept for the Stampede Trail since the late ‘90s.

  Arriva and Guardian condo towers were part of an ambitious plan for revitalization of East Victoria Park ten years ago. The Stampede Park Expansion & Development sign has been at the corner of 4th Street and 12th Ave SE for over 15 years.

Arriva and Guardian condo towers were part of an ambitious plan for revitalization of East Victoria Park ten years ago. The Stampede Park Expansion & Development sign has been at the corner of 4th Street and 12th Ave SE for over 15 years.

  Stampede Park's Youth Campus is currently under construction. 

Stampede Park's Youth Campus is currently under construction. 

Residential Catalyst

The transformation of EVP into a SHED should be the catalyst needed to continue Victoria Park’s early 21st century residential development. Keynote, Sasso, Vetro, Alura and Nuera condos at Stampede Station could soon be surrounded by more condos, as living near event centres is very popular with young professionals and empty nesters, the two target markets for urban living in Calgary.

In addition, the new arena and BMO expansion should make Lamp Development’s Orchard two tower condo project next to the Victoria Park LRT Station at 4th St SE viable.  And it could also be just the impetus Remington needs to dust off their plans for a major mixed-use mid-rise development on their land just to the north of the arena and the 4th Street SE Station.

Residents in Arriva and Guardian condos should also be excited as one of the reasons for moving there was to be within walking distance to all of the events at the Saddledome and Stampede Park.

  The parking lots west of Stampede Station were considered an ideal site for a major convention centre 30 years ago.  Eventually several condos and office buildings were constructed close by, but the land next to the Station is still surface parking lot.

The parking lots west of Stampede Station were considered an ideal site for a major convention centre 30 years ago.  Eventually several condos and office buildings were constructed close by, but the land next to the Station is still surface parking lot.

Synergy

Unlike the CalgaryNext proposal for West Village, the synergistic development of a multi-purpose arena and the expansion of the Stampede’s BMO Centre is symbiotic with the City of Calgary’s plans for the revitalization of Calgary’s City Centre east of Centre Street.  There is also a high probability it would be the catalyst for numerous private sector projects that would significantly increase the area’s tax based by converting ugly surface parking lots into tax-paying buildings.

 BMO Centre is a well used trade show facility, however, if it is going to become a successful convention centre it will need to have adequate hotel, restaurant, pub, bars, lounges and shop amenities.  The pedestrian link to downtown and 17th Ave will also have to be significantly improved. 

BMO Centre is a well used trade show facility, however, if it is going to become a successful convention centre it will need to have adequate hotel, restaurant, pub, bars, lounges and shop amenities.  The pedestrian link to downtown and 17th Ave will also have to be significantly improved. 

Last Word

David Low, Executive Director of the Victoria Park BIA (Business Improvement District) says, “EVP is posed to coherently integrate three giant infrastructure projects, the Green Line Station, Arena and BMO Centre expansion to create a world class entertainment destination. The local business community will welcome the new developments as Victoria Park has a 100+ year history of hosting major events.” 

How refreshing to have a community welcoming new development rather than fighting it. It is Victoria Park’s time to shine once again as it did early in the 20th century!

Note: This blog was originally published in the Calgary Herald, on Saturday May 13, 2017 in the New Condos section. 

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Calgary Postcards: Alberta Boot Company

Recently I tweeted out photos of four photos old hand-painted benches that we discovered during a recent day of flaneuring the community of Manchester asking, “Where in Calgary would you find these?”  While some guessed correctly the Calgary’s Alberta Boot Company’s showroom, I was surprised others didn’t know it still existed. 

Alberta Boot Company, Calgary

Yes, after 30 years in a red brick warehouse on 10th Avenue S.W. the Alberta Boot Company moved to Manchester (50 - 50th Avenue SE to be exact).  While not exactly off the beaten path (just a few blocks from Macleod Trail) or hidden gem (you can easily see it from 50th Ave) the Alberta Boot Company, it is easy to forget the fun things to see and do in your own backyard.

I highly recommend if you are visiting Calgary, or if you have visiting family or friends you make time to checkout the Alberta Boot Company and perhaps take home a pair of boots as a souvenir.

Alberta Boot Company, Calgary

Top 10 things you should know about Alberta Boot Company (ABC):

#1

It was founded by Clement Gerwing at the age of 62. It is never too old to launch a new career.

#2

In 2011, ABC made boots for Prince William and Kate when they visited the Calgary Stampede on their Royal Tour.  Also they have been making boots for the Stampede Princesses for forever. 

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#3

ABC was the official western boot of the Calgary Winter Games in 1988 and again for the World Police/Fire Games in 1997.

Alberta Boot Company, 1988 Olympic boots

#4

The Company has been making the world famous Strathcona High-Brown Police Boot for the RCMP since 1999 (there is a pair on display). In fact many police forces across North America rely on ABC to make their police boots - the Black Strathcona Boot is the most popular.

Alberta Boot Company, Calgary

#5

A pair of custom hand-made boots starts at about $350. You get to choose the leather, style and custom stitching; as well it includes a personal guided tour of the factory. FYI. There is no regular factory tour program so if you want a tour you have to buy some boots!

Link: How the Alberta Boot Company Makes a Cowboy Boot

#6

ABC now makes men’s and women’s shoes that are very fashion forward and also come with a tour.

Alberta Boot Company shoes

#7

All of ABC’s stitch patterns are named after Alberta towns and cities. One of the most popular patterns is "Edmonton."

#8

There is on average over 5,000 boots in the showroom so you can buy off the shelf.  We found a pair from the 1988 Olympics that would be a great collector’s item. 

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#9

The Company is still a family owned business, with grandson Ben now the General Manager after taking over from father Tim who took over from his father Clement.

#10

And yes they still have the colourful, politically incorrect, hand-painted children’s benches originally made for a shoe store in Bowness.