Brad Lamb: Big On Calgary's Beltline Beat 

Recently, I had a chance to sit down with Brad Lamb, arguably Canada’s most active condo developer, in the comfy second floor lounge of his recently completed 6th and Tenth condo on in Calgary’s Beltline to get his insights into Calgary’s City Centre condo market. 

Lamb, a Toronto realtor and developer, has sold 29,000 condos for over $8.5 billion since 1988. He currently has 25 projects at various stages of development in Ontario.  His record in Alberta is not as impressive – cancelling two projects in Edmonton and one in Calgary (Orchard in Victoria Park).  Link: Lamb Development Corp.

Yet, Lamb is still very high on Alberta and especially Calgary.  

  Brad Lamb’s 6th & Tenth condo is one of several new condo towers in Caglary’s hip Beltline district. 10th Avenue SW next to the CPR’s main line was once a warehouse district, today it is quickly becoming a trendy street with bars, restaurants, condos, a new hotel and even a very busy bottle depot.

Brad Lamb’s 6th & Tenth condo is one of several new condo towers in Caglary’s hip Beltline district. 10th Avenue SW next to the CPR’s main line was once a warehouse district, today it is quickly becoming a trendy street with bars, restaurants, condos, a new hotel and even a very busy bottle depot.

Like Toronto’s King West Neighbourhood 

When asked what he liked about Calgary’s City Centre, Lamb quickly answered, “I love the Manhattan-esque landscape with the two rivers creating an island in the middle of the city.  

 He also likes the young party scene and the excellent restaurants. “When I am thinking of developing in a new city or new community, I do is a walkabout to see if there are lots of hip people on the streets, in the restaurants and bars; these are my buyers.”

He loves the Beltline beat, “it reminds me of King West in Toronto in 2004.” FYI. King West is a trendy urban village in Toronto’s City Centre that is also nestled up against railway tracks. 

When asked what he didn’t like, he quipped “the bland pre-2008 office, residential and retail architecture. To me architecture is critical to creating an interesting place to live.” Ouch! He did say he likes The Bow, Telus Sky and Brookfield Place.  

  Calgary’s Beltline is a funky mix of old and new architecture, with several urban parks and an increasing number of public artworks and murals. It has become a very popular place for millennials and empty nesters to live, work and play.

Calgary’s Beltline is a funky mix of old and new architecture, with several urban parks and an increasing number of public artworks and murals. It has become a very popular place for millennials and empty nesters to live, work and play.

Architecture & Urban Design

Lamb’s promotion of 6th and Tenth said it would be “unlike anything the city has seen before.” In looking at the finished building, I would say it is attractive but not outstanding.  It is unique in that it is set back from the sidewalk, allowing for small plaza with a water feature, seating and two big black horse sculptures. He hopes the plaza will become a popular Beltline meeting place. He is proud of the first-class commercial space on the main floor with its 25-foot high ceiling giving it a museum-like feel. He added that Lamb Corporation is retaining the space and looking for a high-end restaurant to locate there.

He was adamant “it won’t be a fast food or convenience store.” 

  6th and Tenth’s mini plaza and water feature were designed to enhance the pedestrian experience and be a meeting place for those living in the area.

6th and Tenth’s mini plaza and water feature were designed to enhance the pedestrian experience and be a meeting place for those living in the area.

  The plaza wraps around the tower and includes two large horse sculptures at the entrance off of 6th St. SW.

The plaza wraps around the tower and includes two large horse sculptures at the entrance off of 6th St. SW.

When I asked why he didn’t use local architects for his Calgary projects, he said he uses only two architectural firms, both in Toronto – Core Architects and The Design Agency.  As these two firms have been with him since the beginning, he enjoys a great working relationship with them that results in a better, faster and cheaper designs than if he worked with a different architect in each city. From his perspective, having a like-minded architect is critical to a successful project. He recognizes there are good architects in Calgary, but this being his first project in Calgary he didn’t want anything to go wrong. 

Backstory: The original design for 6thand Tenth was a brick building, but he couldn’t find anyone in Calgary to do that much brickwork cost effectively. Too bad, as brick has a timeless quality to it and would have respected the 10thAvenue’s historic brick warehouse past. It is interesting to note all of Calgary’s late ‘70s and early ‘80s condo towers were brick – Eau Claire 500, The Estate, Westmount Place, Riverstone and Roxboro House.

  The Estate condo tower next to the Ranchman’s Club is one of several condos built in the late ‘70s early ‘80s with brick facades.

The Estate condo tower next to the Ranchman’s Club is one of several condos built in the late ‘70s early ‘80s with brick facades.

What about Orchard?

Then I asked the tough question “What happened with Orchard?” i.e.  the two-tower project with an urban orchard in the middle on 11thAvenue SE at the edge of the Stampede Grounds. Lamb was forthright saying “We had a great launch in November 2014 selling 50% of the units, but with the drop in oil prices shortly thereafter we didn’t sell many units after that. All the contracts had a clause stating we had to be in the ground by November 15, 2017 or the project would be cancelled and everyone gets their money back. It was a tough decision but we decided not to go ahead given Calgary’s current economic climate, on November 20th 2017, everyone got their money back. It was the prudent thing to do.” 

That being said, Lamb thinks Victoria Park and the plans Calgary Municipal Land Corporation is currently developing for the area are exciting. He added, “I hope the Mayor and Flames’ owners can find a way to work together to create an arena district. It is too good an opportunity to be missed.”

It would sure help his Orchard project become viable again. 

  Lamb’s Orchard project consisted of two condo towers with a mini orchard in the middle along 12th Avenue SE.

Lamb’s Orchard project consisted of two condo towers with a mini orchard in the middle along 12th Avenue SE.

  Calgary Municipal Land Corporation is currently working on a plan to redevelop Victoria Park one of Calgary oldest communities. The concept illustration above shows a new arena in pink, an expanded BMO Centre in middle left and a lots of new buildings between 12th Ave and the CPR railway tracks in yellow. It would be on a similar scale to the East Village mega makeover that won’t be completed until 2027 on the north side of the tracks.

Calgary Municipal Land Corporation is currently working on a plan to redevelop Victoria Park one of Calgary oldest communities. The concept illustration above shows a new arena in pink, an expanded BMO Centre in middle left and a lots of new buildings between 12th Ave and the CPR railway tracks in yellow. It would be on a similar scale to the East Village mega makeover that won’t be completed until 2027 on the north side of the tracks.

Last Word

Lamb was quick to say, “he plans on doing more Calgary projects once the condo market supply and demand situation improves.” It is obvious, he is pleased with how 6thand Tenth turned out and has not soured on the Calgary market. 

Reader Response:

JM…wrote to say that Lamb is not one of Canada’s biggest condo developers and in fact not even the biggest in Toronto. He sent this graphic:

Screen Shot 2018-10-15 at 1.06.41 PM.png

If you like this blog, you will like these links:

Calgary’s 10th Ave Renaissance

Calgary’s Rail Trail

Beautifying The Beltline