Calgary residential developers upping the “fun factor" for millennials!

Calgary’s City Centre residential market is very competitive these days, which means developers are looking for ways to differentiate their new project from others.  One method is to offer the latest and greatest amenities. 

For example, Calgary-based developer Battistella lists one of the amenities at their new condo project, “NUDE” is a “Community Coordinator.” 

SODO’s party room has all the elements of a cool lounge.

SODO’s party room has all the elements of a cool lounge.

While there are no specific images of NUDE’s amenities on their website, here is what they are promising.

While there are no specific images of NUDE’s amenities on their website, here is what they are promising.

Computer rendering of new Annex in Kensington condo’s rooftop amenities.

Computer rendering of new Annex in Kensington condo’s rooftop amenities.

Lifestyle Curator?

Not to be outdone, The Underwood on First Street SW next to Haultain Park will be hiring a “Lifestyle Curator,” aka concierge to book reservations at restaurants, get theatre tickets, collect deliveries and give tips on what to see and do in the city. 

While the concept of residential developers providing a “community coordinator” might seem like it is a new idea, luxury condos have, for decades, had doorman who offered some of these services.  Leanne Woodward, The Underwood’s manager notes even with new amenity rich developments “if you visit them not long after occupation, the amenities will almost always be underutilized and, if used, used individually rather than in a community sense.”  

As a result, The Underwood will be much more proactive in managing its amenities.  Woodward says, “we will engage personal trainers who will come to site to show residents how to use the equipment and create a fitness plan and yoga teachers to teach classes. Our entertainment lounge will host tenant appreciation parties, be available for private parties, but also rotating life seminar classes such as how to invest, tax tips during tax season, wine tasting from local merchants.” 

She adds, “the lifestyle curator’s role is to create a community within the building, to curate what the residents need to make their home into a community for all. The lifestyle curator will create blogs on the interactive tenant portal, curates gatherings, arranges specialized services when necessary and promote community and vitality throughout the building. The secondary role is to assist residents on an individual basis with parcel deliveries, recommendations for dining, transportation, hotel bookings, dry cleaning drop off and similar

Creating a strong sense of community, be it in a building, or in the ‘hood, is also evident in East Village where Calgary Municipal Land Corporation (who is managing East Village’s mega makeover) has three staff who help organize and promote everything from yoga to concerts, from pop-up events to this summer’s Bounce - a funky basketball court on an empty lot.  All in an attempt to foster a stronger sense of community.  University District staff are also busy organizing events to attract people to come and see what is happening in their new community and help new residents meet their neighbours.   

CMLC staff manage a very active year round program of activities for people of all ages which they promote heavily on social media.

CMLC staff manage a very active year round program of activities for people of all ages which they promote heavily on social media.

University District is also very active promoting its events on social media.

University District is also very active promoting its events on social media.

 Huge Market

Today, there are more than 7 million millennials (defined as those born between 1981 and 1996) in Canada. A 2018 Canada Mortgage and Housing Corporation survey found millennials make up half of all first time homebuyers in Canada. Currently, about 300,000 millennials call Calgary home.

Given the condo is the new starter home, the millennial demographic is a huge market for condo developers.

In a 2017 Stanford University Press blog, Bob Kulhan (adjunct professor at Duke University’s Fuqua School of Business and Columbia Business School, and the Founder and CEO of Business Improv) says, “millennials just want to have fun.” 

Indeed, many millennials have had their lives curated for them since infancy. Many have never had a summer off to hang out on their own and make their own fun with neighbour kids. They went to week-long camps all summer – science, computer, sports, music, art etc. Their parents organized their lives to maximize their fun from cradle to condo.  

So, it’s logical for Calgary multi-family residential developers to change how they not only design their suites, but also what amenities they provide to make living in their buildings more fun. 

N3 rooftop patio with BBQs, seating and great views of downtown and mountains.

N3 rooftop patio with BBQs, seating and great views of downtown and mountains.

Mark on 10th rooftop patio includes a hot tub.

Mark on 10th rooftop patio includes a hot tub.

SODO’s communal kitchen area.

SODO’s communal kitchen area.

Mark on 10th penthouse lounge is like a huge communal living room where you can easily mix and mingle with your neighbours.

Mark on 10th penthouse lounge is like a huge communal living room where you can easily mix and mingle with your neighbours.

More Like Hotels  

Many of the new City Centre residential developments are being designed with hotel-like amenities – meeting rooms, gyms, party rooms, hot tubs and yes, a concierge - something only available in luxury condos in the past.    

For example, when Qualex Landmark found penthouse units didn’t sell well in Calgary, they designed their Mark on 10thproject (opened in 2016) with its top floor being an amenity space for use by all residents.  With a hot tub, BBQ, kitchen and a huge lounge where everyone can mix, mingle and party. And, it offers some of the best mountain and downtown views in the city.  It is a great place to chill, meet your neighbours or host a party that will impress your friends.  

Today, it is common practice for mid and high-rise residential buildings in Calgary to have roof-top amenities.  

Bucci Development’s recently completed Radius in Bridgeland offers 16,000 square feet of amenities including separate studios for yoga/barre, spin, weight and cardio training with state of the art equipment. It also offers the “SPUD” room, a common pantry that allows residents to order groceries online (at SPUD.ca) and have them delivered any day of the week.  In addition, its 8,000 square foot roof-top patio is like having your own private pocket park. 

SODO, another recently completed residential development on 10thAvenue SW in the Beltline has 38,000 square feet of indoor and outdoor amenities.  On the fifth floor is a demonstration kitchen with a wine chiller and Nespresso coffee bar, as well as a Games Room with a huge pool table, 70” TV and a built in retro ‘60s arcade game system. Who needs to go to the sports bar? There is also a fully quipped gym.  Outside are several BBQs, lots of lounge chairs and even a dog run.  

This is SODO’s lobby, it could easily be mistaken for a hotel lobby.

This is SODO’s lobby, it could easily be mistaken for a hotel lobby.

Radius condo includes not only a well equipped gym, but also a yoga studio.

Radius condo includes not only a well equipped gym, but also a yoga studio.

Laptop Generation 

Joe Starkman, CEO at Knightsbridge Homes who built the four University City condos calls millennials the “laptop generation” as they do everything on their laps. They don’t need space for a big TV as they watch Netflix and YouTube on their laptops or iPads, more than mainstream TV.  They don’t need big kitchens as they eat takeout on their laps while listening to music. They don’t need space for a big stereo system complete with monster speakers as they use tiny wireless ear pieces or headphones.  The phone is the new stereo.  

He also says they like to entertain and have a large circle of friends making an open concept kitchen, dining, living space a must.  Used to having their own bedroom and bathroom, a luxury master bedroom with spa-like bathroom is also important in attracting millennials.  

SODO’s modern open kitchen design is perfect for hosting friends.

SODO’s modern open kitchen design is perfect for hosting friends.

Last Word

What’s next? One City Centre high-rise residential developer is looking at either a craft brewery or distillery on site, perhaps even a small Food Hall with several micro food kiosks – think coffee, ice cream, tacos, sushi and donuts.  

21stcentury urban development is all about creating fun entertainment experiences and conveniences. And developers are fully aware that these don’t just appeal to millennials. Empty nesters are attracted by these too! 

Note: An edited version of this blog, was published in the Calgary Herald’s New Condo section on Saturday, June 29th 2019.

If you like this book you will like these links:

Calgary vs Vancouver: Affordability & Liveability

New Condos Help Kensington Thrive

Calgary Condos: A Pop Of Colour

 

 

 

Calgary better than Vancouver for cycling?

“A friend emailed me your Calgary Herald article about the Beltline vs West End just now, and I loved it. While some might think your article pretty kind to the Beltline, I'd back your thesis that Calgary’s City Center communities are both very affordable and attractive compared to other major North American cities like Vancouver.” Roy Brander (Everyday Tourist reader)

He then goes on to say what makes Calgary’s City Centre so attractive is “the cycling is better than in Vancouver.”

Link: Calgary vs Vancouver: Affordability & Livability

It is a bit of free-for-all along Vancouver’s pathways says Everyday Tourist reader Roy Brander (photo credit: Roy Brander)

It is a bit of free-for-all along Vancouver’s pathways says Everyday Tourist reader Roy Brander (photo credit: Roy Brander)

Brander much prefers Calgary’s City Centre pathways because they are less busy and have separated pathways for cyclists and pedestrians in many cases. (photo credit: Roy Brander)

Brander much prefers Calgary’s City Centre pathways because they are less busy and have separated pathways for cyclists and pedestrians in many cases. (photo credit: Roy Brander)

Calgary’s City Centre Cycling network includes both dedicated bike lanes and multi-purpose pathways.

Calgary’s City Centre Cycling network includes both dedicated bike lanes and multi-purpose pathways.

Brander says…

From 2008 to 2012, my commute from Montgomery to the Water Centre in Manchester was through the Beltline.  So, I watched the Beltline grow up from just a few shops and bars to something that reminds me very much of Vancouver’s West End. I now live in Vancouver’s West End across the street from Stanley Park so I have a good appreciation of both.

As you stated the Beltline is "landlocked," not because of its lack of access to a waterfront, but also it has no easy access to a big park like Stanley Park, those who live in Vancouver West End do.  But there is a huge benefit to living in Calgary’s City Centre that I'm coming to appreciate more and more - the cycling.

Yes, Calgary’s City Centre is a better place to cycle than Vancouver’s!

For the most part, Calgarians seem to be able to share the river pathways.

For the most part, Calgarians seem to be able to share the river pathways.

Calgary’s City Centre river pathways are popular weekdays and weekends.

Calgary’s City Centre river pathways are popular weekdays and weekends.

Calgary’s City Centre pathways are child-friendly.

Calgary’s City Centre pathways are child-friendly.

Calgary’s pathways can get busy especially in the Eau Claire and East Village areas.

Calgary’s pathways can get busy especially in the Eau Claire and East Village areas.

What, am I mad? 

Vancouver is so pro-cycling.  How could Calgary be better?  What I miss is working up a sweat, which is not easy in Vancouver’s City Centre, especially starting from the West End.   Cycling in Stanley Park and along the famous seawall, from Canada Place to Stanley Park and around False Creek is frustrating - there isn’t enough capacity to handle all of the traffic. Meandering around tourists and recreational cyclists and pedestrians,means you are lucky if you can go 10 km/hr. 

Sure, one can work up a sweat going up and down hills in Stanley Park, but I quickly tired of it - Stanley Park is just over one square mile, and the cycling paths are few and far between - just a few kilometres.

By contrast, Calgary’s Bow and Elbow River pathways have the capacity to allow for cyclists to average 25 km/hr for most of their commute without endangering others. FYI, I often would stay late to avoid the rush hour cyclists and pedestrians.  My commute from Shouldice Park (through Lowery Gardens) to the Water Centre involved not a single light and rarely dropped below 20 km/hr. I arrived grinning at both work and home every day.

Calgary's pathway system is a remarkable achievement.   

While Calgary has just these two “thin strips” of water, nothing compared to Vancouver having the Fraser, False Creek, Burrard Inlet, and the Pacific Freaking Ocean, they have absolutely maximized the contact a Calgarian can enjoy with a green, fragrant river valley in a dry land that is brown for much of the year.

Because of our free place at my mother-in-law's place in Calgary’s Shawnee community, I still spend weeks at a time in Calgary, and last fall bought an "ebike" and I simply love it.  I still get the same workout, it doesn't make you lazy - it just allows a cyclist to cover more ground.   

I'm starting to question why would I bring my ebike to Vancouver because an ebike is best at covering long distances which Calgary’s pathway system allows.  When I visit Calgary now, I love taking 40 or 50 km trips from Shawnee to downtown and points north. Calgary, with all its hills, is perfect for an ebike - way better than Vancouver.   

I can hardly believe I said that.  Somewhere in Vancouver City Hall, a bike infrastructure coordinator is crying.

During my recent March/April stay in Vancouver, I didn’t find their pathways as busy as I thought they would be. This is a nice Sunday afternoon in Coal Harbour.

During my recent March/April stay in Vancouver, I didn’t find their pathways as busy as I thought they would be. This is a nice Sunday afternoon in Coal Harbour.

While the pathway near Canada Place was busy, there was still lots of room for everyone. However, I did notice there weren't a lot of cyclists, so maybe they just avoid the waterfront pathways.

While the pathway near Canada Place was busy, there was still lots of room for everyone. However, I did notice there weren't a lot of cyclists, so maybe they just avoid the waterfront pathways.

In My Opinion (Roy’s)

With the plans to redevelop Stampede Park, Beltline residents on the east side will have better access to the Elbow River pathway and those on the west side aren’t that far from Bow River pathway.  For most Beltliners, this means 7 months a year they can be on the pathway system in minutes and enjoy an experience that rivals Vancouver’s Stanley Park or Seawall for fragrance, green space and the sounds of moving water.

Richard, If you aren't a cyclist, partner with one and do an article on Calgary’s pathway system - it's a jewel!

When in Atlanta in the April 2018, I was shocked at the traffic along their Beltline pathway system. Its was the first time I have ever felt unsafe as a pedestrian. Cyclist when whipping by without any notice, Brenda was so uncomfortable she turned back after just 15 minutes. Unfortunately cyclist and pedestrians don’t mix well when multi-use pathways get busy.

When in Atlanta in the April 2018, I was shocked at the traffic along their Beltline pathway system. Its was the first time I have ever felt unsafe as a pedestrian. Cyclist when whipping by without any notice, Brenda was so uncomfortable she turned back after just 15 minutes. Unfortunately cyclist and pedestrians don’t mix well when multi-use pathways get busy.

Sunday afternoon on Atlanta’s Beltline pathway is chaos.

Sunday afternoon on Atlanta’s Beltline pathway is chaos.

Pedestrians in Calgary like to walk side-by-side while chatting often taking up the entire pathway and frustrating cyclists.

Pedestrians in Calgary like to walk side-by-side while chatting often taking up the entire pathway and frustrating cyclists.

Everyday Tourist Note:

While not an avid cyclist, I am a “fearless” cyclist (as defined in the City of Calgary’s 2011 Cycling Strategy (see chart below) as I am just as comfortable riding on city roads as I am on the pathways. I once cycled from Mount Royal University to my home in West Hillhurst via Crowchild Trail and would do it again if need be. 

I also do have family and friends in Calgary who are avid cyclists with at least one owning an ebike and have heard similar comments i.e. Calgary’s multi-use pathway system makes urban living in Calgary very attractive.  

Ironically, on the same day I got this email from Vancouver, I also received an email from a friend who was cycling with his son in New York City and he too said Calgary has a much better pathway system than NYC. This might surprise some, as NYC like Vancouver, is considered to be a leader in cycling infrastructure.

I realize Calgary’s pathway system and cycling infrastructure isn’t perfect, especially when it comes to sharing the pathways between those who are using them as a means of transportation and those who are out for a recreational ride or walk. However, it is better than many would have you think. 

Hmmm…perhaps I was right when I did my blog title “Calgary: Canada’s Bike Friendly City!” back in 2013.  

Link: Calgary: Canada’s Bike Friendly City

 

From City of Calgary’s 2011 Cycling Strategy

From City of Calgary’s 2011 Cycling Strategy

If you like this blog you might want to read the Calgary Herald piece that was the catalyst for Brander’s email to me:

Link: Calgary Herald: Calgary Affordability & Liveability